Magnificent Metal Monday – Broad Street Self-Storage Case Study

Photo Credit: Inside Self-Storage

According to Storeganize, “The self storage industry, currently valued at $54 billion, is projected to grow at a CAGR of 7.53% between 2022 and 2027 to hit a whopping $83.6 billion at the end of the forecast period, with the North American market is projected to contribute the largest chunk of this figure.” Given this projected demand, how will communities maintain their aesthetics as green space or older buildings give way to these typically nondescript, linear, modular looking buildings? Take a look at this MCA Case Study where metal roofing and wall panels achieve a desired aesthetic for a visible self-storage facility in a southern Californian town.

According to Ken Gieseke, McElroy Metal‘s vice president of marketing, “The focus of the Broad Street Self-Storage facility was the community. It was important to construct a modern, attractive and functional space.” Given its location on a busy street in San Luis Obispo, California, the building’s owners wanted the facility to blend in with the attractive architectural surroundings.

Project Manager for MakoRabco Steel of Carlsbad, California, Raul Gonzales, commented, “It was important to the owners, who live in the community, to erect a self-storage facility that was functional and enhanced the aesthetics of the San Luis Obispo community.” As such, the main building, nearest the road, features towers and pop-outs (awnings) to help with drainage and add an aesthetic element to the building.

Building Details

MakoRabco Steel erected three buildings during Phase 1 of this project, a total of 442 units. Phase 2, which will double the storage capacity, is in the drawing stage and calls for two more buildings. Phase 1’s three buildings accounted for 59,430 square feet and included metal panels from McElroy Metal for the roofing, end walls and side walls.

Photo Credit: McElroy Metal
Photo Credit: McElroy Metal

The roofing was a 24-gauge Mirage concealed fastener panel, some in Sherwin-Williams Fluropon PVDF Charcoal and some in Galvalume. A 26-gauge U-Panel was installed on the end walls and a 26-gauge Multi-Rib panel was used for the side walls, both in Sherwin-Williams Fluropon PVDF Clay.

McElroy Metal also supplied Clay trim, Charcoal gutters and downspouts, Charcoal awnings and Charcoal soffits. Janus International manufactured the Cedar Red exterior roll-up doors and the Glossy White interior roll-up doors.

“The design was a collaboration between us, the architect and the county, and since it’s on such a heavily trafficked road, coming into San Luis Obispo, we did work with the county to make sure the façade of the property was designed in a way that was aesthetically pleasing,” says Chase Morgan of Morgan Enterprises, owners of Broad Street Self-Storage. “The county did push us, in a sense, to make it a little more aesthetically pleasing than normal. Eventually, we agreed with the county that we were OK with the design, the arches, the architectural details on the front. We figured this could be our flagship self-storage facility.” 

McElroy Metal will be exhibiting at METALCON 2023, scheduled for October 18-20 in Las Vegas, Nevada. Be sure to visit them inBooth #7001 on the show floor. Registration will be opening soon but you can PRE-REGISTER now and BOOK YOUR HOTEL through our trusted housing partner, Globetrotter Travel.

For more than 30 years, METALCON has been the only annual tradeshow devoted exclusively to the application of metal in construction and design and is produced in partnership with PSMJ Resources, Inc. and the Metal Construction Association.

Share:

More Posts from the METALCON blog:

METALCON Attendee Newsletter September

⏰ 3 DAYS CAN MAKE A YEAR – MAKE YOURS COUNTThree weeks. That’s it. On October 7, the metal construction industry comes together in Orlando for three days of products to evaluate, ideas to take home, people to meet and conversations that can shape the year ahead.   Still deciding whether METALCON is worth the trip?   Be where the metal construction year is made. You’ll leave METALCON with a clearer picture of where the industry is going, what’s changing,

Read More »

The Lightning Uncoiler ™ — Revolutionizing the Purlin Rollforming Industry

The new Lightning Uncoiler™ is electrically driven and features a high-performance servo drive system. Engineered for both high-speed powered payoff and heavy-gauge drag brake applications, it delivers exceptional control, reliability, and performance. Unlike conventional uncoilers that rely on friction-based mechanical or pneumatic brake calipers, the Lightning Uncoiler™ utilizes an advanced servo motor to provide precise powered payoff and electronically controlled reverse torque for drag brake operation. This innovative technology eliminates the wear associated with traditional braking systems while providing smooth,

Read More »

The New Standard of the Building Envelope:Engineering Resilience with EXCEPTIONAL® Metals

By: Jami Spice, Architectural Business Development, EXCEPTIONAL Metals & David Martin, Director of Metal Business Development, EXCEPTIONAL Metals The roof is no longer viewed as a mere “weather cap” but as a critical, high-performance component of the building envelope. As owners, designers and contractors pursue net-zero energy targets and life cycle cost analysis, metal roofing has emerged as the definitive standard. By utilizing EXCEPTIONAL Metals’ full-system approach, professionals can bridge the gap between architectural vision, long-term sustainability and superior building

Read More »

The Complete Guide to Painted & Coated Steel Coil

Introduction: Why Painted & Coated Steel Coil Matters More Than Ever  If you’re sourcing steel today, you’re balancing more variables than ever—volatile pricing, tighter timelines, stricter building codes, and increasing performance expectations from your customers.  Painted and coated steel coil sits at the center of that challenge.  Whether you’re manufacturing components, supplying framing systems, or building with steel, your coating selection directly impacts:  And just as important as the coating itself? Your steel coil supplier.  At Mill Steel Company, we’ve seen firsthand

Read More »

METALCON at 35: Exploring the Past, Present and Future of Metal Construction

New immersive experiences, industry networking and a veteran-support initiative highlight this year’s eventMETALCON will feature new onsite experiences and networking opportunities, along with a special community initiative, October 7–9 in Orlando, Florida. Celebrating its 35th year, the show will offer attendees the opportunity to explore where the industry has been—and where it is headed, while reinforcing its role as the gathering place for professionals who design, manufacture, specify and build with metal. From hands-on learning and emerging technologies to industry

Read More »

Demystifying the Paint Specification Process: Why Modern Standards Matter More Than Ever

Paint specifications for metal building products and architectural applications shouldn’t feel like a mystery, yet they often do. Many of the coating standards still in use today were created decades ago by engineers who may no longer be with the organizations that rely on their work. What remains are procedures that are followed faithfully, but not always fully understood. As coating technologies evolve, that gap between legacy standards and modern performance expectations becomes increasingly important to close. Today’s coating formulations

Read More »