DESIGNATED MEETING ROOM: S219
Often billed as “Metal Roofing 101,” this “crash course” for contractors, salespeople, architects, specifiers, and others with any level of knowledge or experience (including none) delivers technical content in a common sense format that makes the art and science of metal roofing clear and actionable. Participants will explore: a history of metal roofing; materials, metallurgy, and corrosion behaviors; metallic and paint coating characteristics; manufacturing and fabrication techniques; system selection criteria for steep and low slopes; design considerations and best practices; thermal cycling and panel anchorage; installation techniques with quality control measures; seam and joint types; use (and misuse) use of sealants; practical do’s and don’ts; troubleshooting and maintenance; wind resistance factors; and methods to avoid oil canning. Upon completion, you will be able to identify the best solutions to your metal roofing issues. Whether you’re working on new construction, performing maintenance, or re roofing, you will leave with both the theoretical knowledge and practical skills necessary to master metal roofing.
Learning Objectives:
- Identify and compare common metal roofing materials, coatings, and corrosion behaviors.
- Select appropriate roofing systems and design practices for both steep- and low-slope applications.
- Demonstrate proper installation techniques, seam/joint applications, and quality-control measures.
- Troubleshoot performance issues—including sealant misuse, wind resistance challenges, and oil canning—and apply effective maintenance strategies.
This workshop is located in meeting room S219 and requires pre-registration and additional fee.
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Presenter:

Rob Haddock
CEO and Founder, S-5!
Rob is a metal roofing expert who has worked in the industry for five decades―as a laborer, contractor, forensic consultant, technical author, educator, innovator, and CEO and founder of S-5! He is a member of NRCA, ASHRAE, ASCE, CSI, IIBEC and ASTM and a lifetime honorary member of MBCEA and MCA. Rob holds 200+ patents and innovated the concept of seam clamps to attach roof accessories to standing seam roof profiles. He has served as faculty for the Roofing Industry Educational Institute, the Roof Consultants Institute and the University of Wisconsin. Rob is a recipient of numerous awards and was a charter inductee to the Metal Construction Hall of Fame. His presentations and technical writings have been translated and published in at least 10 languages, yet he is a down-to-earth, hands-on speaker who has a knack for making technical subjects easy for his audience to understand.