Developing color forecasts for product manufacturers and architects involves more than assessing what’s hot today. Curating palettes that will resonate for the foreseeable future requires a comprehensive multi-industry analysis that considers the social, political and cultural influences that influence global color trends. Get a behind-the-scenes look at how stylists on the cutting-edge of color use a fact-based approach to help industry partners make informed design decisions that keep them ahead of market trends. The session will also discuss advancements in pigment technologies that offer next-level performance, aesthetics and sustainability advantages.
Learning Objectives:
- Learn how to curate on-trend color palettes that will resonate today as well as the next 5-10 years.
- Discover newer pigment technologies that blend performance with dynamic finished and sustainability advantages.
- Explore how social, political and cultural trends shape global color preferences and trends across industries.
- Leverage the latest looks in design and color for elevated and distinctive building exteriors.
Continuing Education Credit:
1.0 AIA LU 
Vanessa Peterson
Color Design Manager for Industrial Coatings, PPG
Vanessa L. Peterson was born in Miami, FL. She studied fashion design at Design and Architecture Senior High School before being admitted into the College for Creative Studies in Detroit, MI, where she majored in interior design. Vanessa worked as an advanced color and materials designer for FCA in Auburn Hills, MI before relocating to California. She joined PPG in 2014 as a color stylist, and now after 10 years, is the Global Color Styling Lead where she produces and forecasts global color trends.
