Session Details







Showfloor Location


October 30, 2024

Start Time

01:30 PM

End Time

02:30 PM

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Overcoming Obstacles: Tackling the Unique Challenges of Specialty Metal Contractors

In this insightful session, the panel delves into the multifaceted challenges faced by specialty metal contractors, addressing critical aspects such as supply chain intricacies, delivery hurdles, effective cost management, strategic marketing, and business development. Participants can anticipate gaining valuable insights into navigating the complexities of the specialty metal industry, as the group draws from their extensive experience to offer practical solutions and innovative approaches. The discussion will highlight the dynamic nature of supply chain dynamics, emphasizing the importance of adaptability and resilience in overcoming obstacles. Furthermore, they will unravel strategies for optimizing deliveries, ensuring timely and efficient project completions. Cost management takes center stage followed by a focus on the realm of marketing, exploring ways to effectively showcase the unique offerings of specialty metal contractors. Lastly, participants will gain strategic perspectives on business development, empowering them to cultivate growth and capitalize on emerging opportunities in the competitive metal industry.

Learning Objectives:

  • Gain a deep understanding of the intricacies within the specialty metal supply chain, from strategies, resilience, and adaptability.
  • Learn practical approaches to optimize the delivery process for specialty metal projects, ensuring timely completion and customer satisfaction while navigating potential logistical hurdles.
  • Equip participants with the skills to navigate the financial complexities inherent in the specialty metal industry, offering insights that mitigate risks and maximize profitability.
  • Learn how to develop and execute targeted marketing strategies that effectively showcase the unique strengths and offerings of specialty metal roofing contractors, creating a competitive edge in the market.
  • Gain strategic perspectives on business development, identify and capitalize on emerging opportunities, fostering sustainable growth and resilience against industry fluctuations.

Continuing Education Credits:

1.0 AIA LU

Jared Hamburger

President, Helix Metal Forming

Jared Hamburger is the Owner and President of Helix Metalforming (, boasting 22 years of expertise in roofing and architectural sheet metal. His journey from automotive customization to architectural metalwork showcases his versatility and dedication. Under his leadership, Helix Metalforming thrives on innovation and client satisfaction. Beyond work, Jared finds joy in beach outings, ping pong, baseball, and the occasional thrill of a helicopter ride.

Ashley Muir

Owner, Wldfyr

Ashley Muir, Owner of Wldfyr, is a brand strategist specializing in industrial marketing. With a keen eye for client needs, she crafts high-impact visual communications for the construction, legal, political, and non-profit sectors. Her background in font design at International TypeFounders, Inc. and her board positions at Emerge PA and SistersU underscore her commitment to empowering women and driving brand success. Ashley’s love of sports have kept her active and able to keep up with her three sons, which is no easy feat.

Darren Cocca

Project Manager, Hamburger Roofing & Sheetmetal

Darren Cocca serves as the Project Manager at Hamburger Roofing & Sheetmetal, leveraging 16 years of experience in exterior building products and roofing. His expertise spans sales, project management, and estimating, ensuring seamless project execution and client satisfaction. Outside of work, Darren enjoys coaching his kids’ sports teams, hunting, fishing, and training in Brazilian Jiu Jitsu.

Shannon Carter

Project Manager, Wldfyr

Shannon Carter is a Project Manager with Wldfyr, bringing over 16 years of expertise streamlining business processes and quality initiatives within the industrial sector. She is an idea generator, efficiency specialist, and detail-oriented executor, ensuring seamless creative process lifecycles. Shannon is also a plus size model, specializing in bridal modeling and wearing over 3,000 wedding gowns throughout her career.