Session Details

Date

October 22, 2025

Start Time

01:15 PM

End Time

02:15 PM

Education Level

Intermediate

Session Location

Business Growth & Innovation Learning Center

IMPORTANT!
All education sessions except workshops are included with your registration.


Just show up to your sessions of interest—no need to sign up in advance! Seating is first come, first served.


Not registered to attend METALCON?

Share This Session!

Mastering B2B Sales: Key Strategies & Techniques for Closing Deals

In the fast-paced world of B2B sales, closing a deal takes more than charm—it requires a comprehensive strategy integrating market insight, strategic refinement, technology, and human connection. By understanding your customers pain points, preferences, and buying behaviors, you can craft a more targeted and effective approach and build the trust needed to close with confidence. In this session, you’ll learn how to confidently communicate your product’s value, build trust with buyers, and develop a mindset of continuous growth. We’ll cover essential B2B sales tactics to help you optimize your approach, overcome objections, and close more deals with consistency.

Learning Objectives:

  • Refine your sales process to better align with customer needs and behaviors.
  • Learn to communicate product benefits, handle objections and alleviate concerns effectively.
  • Master the ability to monitor key metrics to obtain invaluable insights.
  • Discover proven strategies, build trust and close sales.

Presenter:

David Stahler

Director of Sales, S-5!

With more than 25 years of extensive sales experience, David is responsible for overseeing S-5!’s U.S. sales, in addition to leading training and education for the business. He has a stellar record of achieving record-setting sales figures, driving significant revenue growth, and improving margins for sales of metal roofing, solar products and other building materials. Throughout his career, David has a proven success in forecasting sales, expanding market share, and facilitating market penetration and growth opportunities. He is adept at strategizing training initiatives, developing high-performing teams, crafting product marketing plans, and enhancing customer retention.