Session Details



October 19, 2023

Start Time

02:30 PM

End Time

03:30 PM

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FUSE: Color Trends for the Future of Architectural Building Products
FUSE: Color Trends for the Future of Architectural Building Products

The FUSE architectural metal coatings color forecast builds on layers of colorful inspiration. Channeling the creativity and expertise of architects and product manufacturers, this forecast identifies how color is influenced by the world around us and what that means for the future of design.

Developed by the Sherwin-Williams team of color experts, FUSE is informed by major societal catalysts and backed by real-world data. The forecast is presented in three curated color collections – Accountability-Centered Technology (ACT), Building Fulfilling Futures (BFF) and Chief Empathy Officer (CEO) – to provide strategic inspiration that will serve architectural metal coatings over the next 3-5 years and beyond.

Learning Objectives:

  • Understand macro trends as they relate to architecture an manufacturing
  • Follow the color evolution process
  • Discover what affects color application in building products
  • Learn which effects can be implemented in various coatings
  • New technologies in metal coatings and color

This session is FREE to attend and located in the Technical Know-how Learning Center inside the Expo Hall. Availability is on a first-come, first-serve basis, and space is limited.

Kiki Redhead

Global CMF & Trend Manager, Sherwin Williams

With 20 years of visionary color expertise, Kiki Redhead drives all CMF & Trend initiatives for Sherwin-Williams Industrial & Performance Coatings, including spearheading the DesignHouse in Minneapolis, MN. She collaborates with Industrial, Product Design, and Architectural customers on coatings development and trends including ideation of aesthetics, performance, and sustainable solutions for manufacturing. A longtime member of the Color Marketing Group, Kiki sits on the Board of Directors and is Co-Chair of the Future Thinking Committee and the Networking Committee. Holding a seat on The Learning Forum’s Foresight Council, she converses regularly with strategic futurists. She holds undergraduate degrees in Interior Design, Merchandising, and Marketing as well as a Master’s Degree in Trend Forecasting.

Brynn Wildenauer

Architectural Color Designer, Sherwin Williams

Brynn Wildenauer is an Architectural Color Designer for the Sherwin-Williams DesignHouse, serving as a color connoisseur in the coil and extrusion market. With significant experience in industrial, product and architectural design, Brynn brings a keen eye and a solution-oriented approach to every project. She is passionate about innovation and motivated by the ever-changing realm of color and design. Brynn is a proud member of the Color Marketing Group (CMG), the Industrial Designers Society of America (IDSA) and the American Institute of Architects (AIA).

Earn Continuing Education Credit:
Approved for 1.0 AIA Learning Unit