Session Details



October 18, 2023

Start Time

03:45 PM

End Time

04:45 PM

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Choosing the Right Metals for the Environment
Choosing the Right Metals for the Environment

One of the first considerations when re-roofing a home should be where the home is located. Why? Because the area where the home is located can have a big impact on the roof and its potential lifespan. Understanding how a home’s location can impact the roof goes a long way toward ensuring the homeowner selects and installs a roof that will exceed their performance expectations.

In this session we will discuss the various regional considerations that should be considered and how a metal roof can address any issues or potential concerns within that region. This includes metal roofing performance and specifications based on years of rigorous testing and research.

Learning Objectives:

  • Determine best metals for various environments and climates
  • Understand what environmental aspects affect the roofs performance
  • The benefits of choosing metal when re-roofing
  • Environmental concerns and how they affect and interact with metal
  • State or regional regulations and how they impact your area

This session is FREE to attend and will be located in the Sustainability Learning Center inside the Expo Hall. Availability is on a first-come, first-serve basis, and space is limited.

Earn Continuing Education Credit:
1.0 AIA Health, Safety and Welfare Learning Unit

Renee Ramey

Executive Director, Metal Roofing Alliance (MRA)

Renee Ramey is the Executive Director of The Metal Roofing Alliance (MRA). Renee is responsible for the daily management of the MRA’s ongoing North American marketing program to increase metal roofing’s residential market share.

Renee has more than twenty-five years of marketing and management experience in the metals industry.  Starting in 1997 with BlueScope, Renee held roles in order management, marketing, sales and project management in support of Steelscape and ASC Profiles.  From there, Renee spent three years as Marketing and Human Resources Manager for Cascadia Metals, a regional metals service center located on the west coast.  In early 2013, Renee accepted the position of Executive Director for The Metal Roofing Alliance.  The combination of industry experience coupled with her years of actively supporting industry organizations makes Renee a valuable asset in the metals industry.

Ken Gieseke

Senior Vice President, McElroy Metal

Ken Gieseke, Senior Vice President for McElroy Metal, has spent his entire working career around sales and marketing positions within the building materials industry. Currently, Ken serves on the Board of Directors of the Metal Roofing Alliance. He also served as a board member of the National Frame Building Association from 2008 – 2019 and served as chairman from 2014 – 2016. He holds a Bachelor’s degree in Marketing from Southern Illinois University and a Master of Business Administration from Louisiana State University – Shreveport. Ken has been with McElroy Metal for 32 years. McElroy is national Employee-Owned company with 14 manufacturing facilities, 27 Service Center and 44 Metal Mart locations across the United States.