Everyone’s talking about what AI can do for marketing and promoting your construction businesses—but most want to charge you to show you how. In this hands-on session, we’ll cut through the noise and demonstrate how you can start using AI tools right now—no big budget required. We’ll kick things off by explaining what AI is and how it can be implemented in various ways in your company’s social media and marketing efforts, sales presentations, website design and other customer-facing activities. Then we’ll jump into creating a social media-ready video using AI, live with audience volunteers. You’ll be encouraged to follow along and try tools in real time, proving just how accessible and powerful AI can be. Expect an engaging, practical, and occasionally hilarious experience as we turn AI from hype into hands-on help.
Learning Objectives:
- Learn what AI is and understand how it is changing the modern business landscape.
- Discover which AI applications may work best for your business marketing needs.
- Understand the current limitations of various software tools, applications and legal usages.
- Learn how to maximize your budget while developing video opportunities to maximize social media.
- Know where to find the resources and support to assist your AI adoption.
Presenters:
Steven Lance
COO / Creative Director, PS Insights
Author, speaker and workshop leader Steve Lance has won every award in marketing including three Emmy Awards for The More You Know and Shark Week. He has been a copywriter and creative director at agencies, companies and dot-com startups and has spoken to the marketing departments at 65 of the top Fortune 100 companies. His focus is on helping companies who face disruptors in their industry understand what parts of their message are working, what parts are not working and what parts need to be emphasized. As he likes to tell clients, “It’s time to reclaim your marketing mojo.”
Gabriel Gornell
Entertainment Strategist + Showrunner, LocoDistro
Gabriel Gornell is an award-winning content creator and distribution strategist celebrated for his transformative work in the entertainment and music industries. His accolades include a Sundance Award, MoMA-exhibited filmmaker recognition, an Emmy nomination, Adweek Best Spots honors, and two Worldfest Gold Awards. With comprehensive “end-to-end” expertise, Gabriel excels in strategic audience assessment, creative development, content packaging, and distribution. His innovative projects have been spotlighted in Forbes, People, multiple news networks, among others. Gabriel’s executive-level collaborations span top-tier brands and organizations, including ACL Fest, C3 Presents, HBO, Live Nation, Lollapalooza, Marvel Entertainment (Avengers, Spiderman, X-Men), Mastercard, Netflix, the National Academy of Television Arts & Sciences, and YouTube, where he debuted their first-ever feature-length film in partnership with Lexus.