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Session Details


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Showfloor Location

Design District @ METALCON

Date

October 30, 2024

Start Time

12:00 PM

End Time

01:00 PM

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Stay Ahead of the Color Curve: Leveraging Global Color Trends to Elevate Design & Stand Apart

Developing color forecasts for product manufacturers and architects involves more than assessing what’s hot today. Curating palettes that will resonate for the foreseeable future requires a comprehensive multi-industry analysis that considers the social, political and cultural influences that influence global color trends.  Get a behind-the-scenes look at how stylists on the cutting-edge of color use a fact-based approach to help industry partners make informed design decisions that keep them ahead of market trends. The session will also discuss advancements in pigment technologies that offer next-level performance, aesthetics and sustainability advantages.

Learning Objectives:

  • How to curate on-trend color palettes that will resonate today as well as the next 5-10 years.

  • Discover newer pigment technologies that blend performance with dynamic finished and sustainability advantages.

  • Learn how social, political and cultural trends shape global color preferences and trends across industries.

  • Leverage the latest looks in design and color for elevated and distinctive building exteriors.

Continuing Education Credit:

PENDING – 1.0 AIA LU

Vanessa Peterson

PPG Industrial Coatings

TBD

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