Returning triumphantly to the METALCON Keynote stage, Dr. Melissa Furman continues to captivate and inspire, building on the phenomenal success of her 2022 session, “From Employee to Manager: Transitioning to a Management Role,” which has garnered over 41,000 views on YouTube. In this transformative session, Dr. Furman will guide you through the pivotal distinctions between management and leadership, igniting a passion for true leadership within every attendee.
As organizations navigate unprecedented diversity, rapid change, and widespread disruption, the demand for leaders with relevant leadership skills has never been greater. Are you equipped with the essential leadership skills to propel your organization into a prosperous future? Join us for an engaging and interactive experience where Dr. Furman will empower you with actionable strategies to enhance critical leadership capabilities such as self-awareness, adaptability, and trust-building.
Prepare to be inspired, challenged, and equipped to lead with relevant skills needed for future success. This session is your opportunity to elevate your leadership journey, accelerate your professional growth, and make a profound impact on your organization and beyond. Don’t miss this chance to unlock your full leadership potential!
Learning Objectives:
- Understand the importance of sales training for your team.
- Learn the fundamentals of cross-selling and up-selling and how to implement success strategies for your business.
- Understand the barriers to cross-selling and up-selling.
- Learn additional sales strategies, like relationship selling and conversion selling.
- Walk away with a practical plan to develop sales strategies for your business.
Continuing Education Credits:
1.0 AIA LU 
Dr. Melissa Furman
Consultant, Career Potential, LLC.
Dr. Melissa Furman has a rich academic background through studying business, counseling, and psychology and serving as the assistant dean at the James M. Hull College of Business at Augusta University. She also served as a faculty member at multiple esteemed universities including Johns Hopkins, Emory, UNC-Chapel Hill and Georgia Tech before hitting the streets to share her expertise. Throughout her experience, Melissa uncovered her true passion for impacting others through workforce, leadership and professional development resulting in the launch of Career Potential, a speaking, consulting, training, and coaching organization. Dr. Melissa Furman is recognized as a developmental expert who combines her credentials, 20 years of leadership experience, and results-driven approach to cultivate genuine connections with her audiences and clients. She tailors her delivery based on the needs of different audiences to effectively tackle tough subjects with refreshingly relatable humor and inspiring messages to take action. Through every service offered, Melissa’s main goal is to help professionals and organizations maximize their potential.
