The metal construction industry is rapidly transforming—and those who embrace innovation will lead the way. This dynamic session explores cutting-edge advancements in cold-formed steel roll forming, with a spotlight on automation, smarter material handling, and faster production speeds. Discover how these breakthroughs are driving greater efficiency, lowering labor costs, and boosting product consistency. We’ll also delve into the emerging trend of containerized on-site roll-forming factories—mobile solutions that bring production directly to the job site. Learn how this game-changing approach can streamline logistics, reduce waste, and unlock new levels of flexibility. Whether you’re a manufacturer, builder, or technologist, this session offers valuable insights into how the latest technologies can help you stay competitive and thrive in the ever-evolving world of cold-formed steel.

Learning Objectives:

• Identify the latest technological advancements in roll forming, specifically for cold steel.
• Discover the benefits of integrating automated systems to improve efficiency, reduce labor costs, and enhance consistency.
• Analyze the benefits and challenges of containerized onsite roll forming factories.
• Understand the strategies for leveraging advanced roll forming technologies to increase throughput and optimize resource use.

Presenter:

Mahsa Mahdavian

Technical Marketing Director, Scottsdale Construction Systems

Mahsa is the Global Technical Marketing Director at Scottsdale Construction Systems, bringing over a decade of expertise in cold-formed steel products. During her master’s studies, she specialized in cold-formed steel shear walls, conducting more than 70 full-scale shear wall tests and developing supporting finite element models. She also researched cold-formed steel clip angles, publishing her findings in AISI Research Reports. Mahsa began her career as a research engineer focused on new product and market development. In this role, she developed product engineering software and later transitioned into a technical representative engineering role, where she worked closely with engineers to provide innovative solutions to complex challenges. Her contributions to the Steel Deck Institute and the American Iron and Steel Institute have been instrumental in advancing the industry.

Today, Mahsa is focused on promoting the benefits of cold-formed steel and advocating for building durable, efficient structures. Her core principles are: Let the new generation lead, Build with steel, and Make engineering easy.