Developing color forecasts for product manufacturers and architects involves more than assessing what’s hot today. Curating palettes that will resonate for the foreseeable future requires a comprehensive multi-industry analysis that considers the social, political and cultural influences that influence global color trends. Get a behind-the-scenes look at how stylists on the cutting-edge of color use a fact-based approach to help industry partners make informed design decisions that keep them ahead of market trends. The session will also discuss advancements in pigment technologies that offer next-level performance, aesthetics and sustainability advantages.
Learning Objectives:
- How to curate on-trend color palettes that will resonate today as well as the next 5-10 years.
- Discover newer pigment technologies that blend performance with dynamic finished and sustainability advantages.
- Learn how social, political and cultural trends shape global color preferences and trends across industries.
- Leverage the latest looks in design and color for elevated and distinctive building exteriors.
Continuing Education Credit:
1.0 AIA LU
![](https://metalcon.com/wp-content/uploads/2024/06/Vanessa-Peterson-e1718644485873.jpg)
Vanessa Peterson
PPG Industrial Coatings
TBD