The chemistry to create color in coil and extrusion coatings is a unique and interesting process. Join seasoned professionals in the world of color creation and design from Sherwin-Williams as they clarify and help explore the world and science behind coil and extrusion coatings, from the psychology behind color to pigment and performance and much more.
Learning Objectives:
- Review the basics of color theory and the psychology behind color — as it relates to Coil Coatings.
- Understand the relationship between color, pigments, and architectural coating performance.
- Explore key considerations when viewing and selecting colors for coil and extrusion coatings.
- Demonstrate the importance of color in the built environment.
Continuing Education Credit:
1.0 AIA LU 
Brynn Wildenauer
Architectural Color Designer, Sherwin-Williams Coil Coatings
Brynn Wildenauer is an Architectural Color Designer for the Sherwin-Williams DesignHouse, serving as a color connoisseur in the coil and extrusion market. With significant experience in industrial, product and architectural design, Brynn brings a keen eye and a solution-oriented approach to every project. She is passionate about innovation and motivated by the ever-changing realm of color and design. Brynn is a proud member of the Color Marketing Group (CMG), the Industrial Designers Society of America (IDSA) and the American Institute of Architects (AIA).
Kiki Redhead
Global CMF & Trend Manager, Sherwin-Williams Coil Coatings
With 20 years of visionary color expertise, Kiki Redhead drives all CMF & Trend initiatives for Sherwin-Williams Industrial & Performance Coatings, including spearheading the DesignHouse in Minneapolis, MN. She collaborates with Industrial, Product Design, and Architectural customers on coatings development and trends including ideation of aesthetics, performance, and sustainable solutions for manufacturing. A longtime member of the Color Marketing Group, Kiki sits on the Board of Directors and is Co-Chair of the Future Thinking Committee and the Networking Committee. Holding a seat on The Learning Forum’s Foresight Council, she converses regularly with strategic futurists. She holds undergraduate degrees in Interior Design, Merchandising, and Marketing as well as a Master’s Degree in Trend Forecasting.