METALCON Online and Metal Construction News Present… ’23 State of the Metal Construction Industry

What will happen in 2023 and beyond? What new design trends, market changes, and economic challenges does your business need to navigate? We’re assembling a panel of industry experts to share their thoughts on the annual “State of the Industry” report in the January issues of Metal Construction News and Metal Architecture magazines. Don’t miss this interactive discussion that’s sure to get the new year off to a lively start!

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METALCON Online! – Converting Asphalt Shingle to Metal Sales

Metal’s share of the residential roofing market is growing, but yet asphalt’s share has stayed relatively stable. Join Todd Miller, President of Isaiah Industries as he helps understand how to access the “shingle” side of the roofing market. If our industry is to continue to grow, we must take prospects from intending to buy asphalt to buying metal. Many contractors are great at selling to homeowners who already want metal but struggle with the conversion of asphalt. This session gives strategies to cure that!

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