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Cold-formed steel buildings have steadily gained U.S. market share over the past 25 years—and today’s growing demand for resilient, efficient structures is accelerating that trend. In this session, you’ll explore the basics of cold-formed steel construction and explore some of the common misconceptions regarding its strength, durability and engineering performance. You will learn what sets cold-formed apart from traditional building options and learn the key selling points that make it desirable. You’ll also see how cold-formed buildings are constructed and discover how easily you can add this high-demand option to your portfolio, whether you’re a building manufacturer, a reseller, erector, or a contractor ready to grow.