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The industry once talked about a “Return to Normal” during the COVID-19 pandemic—but six years later, it’s clear we’re living in a New Normal.
Join Todd Miller of the Metal Construction Association and Isaiah Industries as he explores how residential consumer purchasing habits have fundamentally changed—and how contractors can capitalize on those shifts.
From the rising prominence of metal in residential roofing and construction to the influence of AI on consumer decision-making, material availability, and project planning, this session delivers practical insights contractors can use today.
Attendees will gain a clearer understanding of why homeowners are increasingly choosing metal, what’s driving those decisions, and how contractors can position themselves to win more projects in this evolving market.