METALCON Online Presents… A View from the Roof

In this session, join Heidi J. Ellsworth, president of RoofersCoffeeShop, as she brings together roofing contractors to talk about what is happening today with metal roofing.

With a combination of commercial and residential roofing professionals, they will discuss how the roofing industry is navigating material shortages, labor shortages and a post COVID marketplace. Attendees will gain a view of what is in the pipeline and an overall look of what customers are asking for in regards to metal roofing.

Eligible for 1 AIA LU


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METALCON Online! – Converting Asphalt Shingle to Metal Sales

Metal’s share of the residential roofing market is growing, but yet asphalt’s share has stayed relatively stable. Join Todd Miller, President of Isaiah Industries as he helps understand how to access the “shingle” side of the roofing market. If our industry is to continue to grow, we must take prospects from intending to buy asphalt to buying metal. Many contractors are great at selling to homeowners who already want metal but struggle with the conversion of asphalt. This session gives strategies to cure that!

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